THE PERFORMANCE MANUFACTORY
LOMA est. 2008 | LA MANIFATTURA DEL LUSSO
TWENTY YEARS FILLED TO THE BRIM WITH ELEGANCE AND PERFORMANCE.
Welcome to LOMA, the renowned expert in bespoke vehicle refinement headquartered in Dubai, the jewel of the United Arab Emirates. We are known for giving luxury and sports cars a distinctive WOW factor and transforming them into true works of art, combining power and Italian elegance. Our focus is on the production of custom forged wheels, sports exhaust systems, carbon aerodynamics, performance enhancements, as well as complete vehicle conversions and individual modifications for prestigious Italian, German, and British car brands such as Aston Martin, Bentley, Ferrari, Lamborghini, McLaren , Porsche, and Rolls-Royce.
Mario R., founder and visionary with Italian roots.
Italian culture is undoubtedly characterized by more than just one aspect, but one of its most remarkable features is its distinctive design language in the field of sports car design. After the reunification of Italy, a comprehensive and profound legacy of design expertise and skills was preserved. The era of industrial growth and prosperity after World War II led to the emergence of numerous renowned designers and industrial companies. Although Mario Radosavljevic was born in the Balkans, many of his family members have their origins in Montenegro, which has been integrated into the Venetian sphere of influence in terms of economy and culture since the early 18th century, thus belonging to Italy. Consequently, his inclination for design was instilled in him from birth.
Since his early childhood, he has been passionately interested in F1 motorsport, particularly in Niki Lauda, who achieved significant success at Ferrari during that time. This prompted him to realize his dream of flawless performance components in the automotive industry. At the young age of nine, he announced to anyone who was interested that he would own his own auto parts factory as an adult.
For nearly two decades, LOMA has been a leading name in automotive refinement, primarily focusing on supplying private label luxury and motorsport accessories to other companies. In early 2023, the decision was made to significantly reduce this segment of the business to concentrate on developing proprietary products under the LOMA brand, which are unmatched in luxury and performance.
The company's move from Monaco to Dubai was a significant step, but Mario emphasizes that it was the right one. Dubai and Abu Dhabi, in addition to the ideal weather conditions for testing, which are available year-round, offer a wide range of luxury, making it possible to identify what fascinates and what desires are expressed in close proximity to the customers. At LOMA, luxury takes on a new meaning – it is an extension of your lifestyle and the creation of a comprehensive experience that perfectly aligns with your individual identity.
